The International Customer Experience Awards

Dit jaar doet The International Customer Experience Awards Nederland aan. The Best CRM is trots dat ze gevraagd is om toe te treden tot de juryleden. The International Customer Experience Awards is een initiatief wat The Best CRM van harte toejuicht en ondersteunt. Immers, de essentie van klantgericht ondernemen is klanten te binden en boeien door het bieden van een excellente klantervaring.

International Customer Experience Awards?

De International Customer Experience Awards viert en erkent de allerbeste in klantbelevenis in meerdere categorieën. De finale en de prijsuitreiking vormen de bekroning van een boeiende award reis voor alle deelnemers.

Dit unieke evenement stelt bedrijven uit de hele wereld in staat om te strijden voor de ultieme eer in de wereld van klantervaring!

Categorieën?

Categorieën zijn onderverdeeld in organisaties, teams, individuen – leiders, managers, inspirerende mensen:

Customer-Centric Culture – That is sustained across the entire organisation with all employees, systems, processes and that puts the customer at the heart of everything that is done Best
Customer Experience Strategy – A customer experience strategy that demonstrated a tangible shift in direction and that lead to positive business results
Business Change or Transformation – A Significant Customer Experience focus that led to sustainable change or transformation of the organization
Customer Insight & Feedback – An active programme to listen to customers (multi-channel), to create feedback opportunities, & effectively use customer insights to make high impact changes to products, services, processes and the overall customer experience
Customer Complaints – focuses on how businesses manage consumer complaints
Best Measurement in Customer Experience – That demonstrates the use of key CX metrics to bring a greater customer focus to tracking, analysing and effectively measuring initiatives Best Multi/Omni-Channel
Customer Experience – A customer focus on delivering a consistent and persistent customer experience across all channels when interacting with your company
Most Effective Customer Experience in Social Media – Demonstrate the effective use of individual or mixed social media channels to build active relationships that fully engage customers – Facebook, Twitter, Linked In, Instagram, Google+
Contact Centre – A contact centre transformation project demonstrating great customer experience and making it easier for customers to do business with you
Client Relationship Management – Designed and implemented new and effective techniques to enhance the customer experience through better customer relationship management (CRM)
Best Use of Mobile – Using phone, tablet and other mobility devices to deliver an exceptional customer experience
Digital Transformation – The profound transformation of business and organizational activities. A focus on processes, competencies and models to significantly enhance customer and employee experiences that fully use changes and opportunities available in a mix of digital technologies
Best Digital Strategy – That implemented an effective digital strategy that lead to positive customer engagement and improved business results
Diversity & inclusion – That has diversity and inclusion at the heart of its business, providing outstanding support and opportunities to everyone equally
Employer of the Year – Engaged and highly Motivated Employees, High Staff Retention Rates, Human Resource Initiatives, Personnel Development Initiatives
Employee Empowerment – A Strategy designed to enhance the employee experience, demonstrate corporate wellbeing and linking employee engagement and empowerment to the heart of the business
Customer Experience Professional – Who has identified & responded to an opportunity resulting in influencing the organisation to shift and significantly impact the overall customer experience
Customer Experience Team – A team that has identified & responded to an opportunity resulting in significant impact on customer experience and the organization
Customer Experience Leadership – A leader whose influence ,communication, passion and focus has significantly impacted the adoption of a more customer focused culture and transformation empowering their organisation or community

De jury

Er is een degelijk en transparant beoordelingsproces vastgesteld. Een proces dat duidelijkheid en vertrouwen biedt aan alle betrokkenen. Inzendingen worden gescoord aan de hand van vooraf vastgestelde criteria. Scores worden gegenereerd op basis van een combinatie van:

Uitgebreide case study
Live presentatie inclusief vragen rondje met de juryleden.

Alle finalisten ontvangen gecertificeerde feedback rapporten om continue verbetering mogelijk te maken en voor een vergelijk met hun prestaties ten opzichte van andere finalisten, inclusief winnaars.